Web Design
UX/UI Design

MEDinfinit

UX/UI Design
What is "MEDinfinit"?
MEDinfinit provides an application for Farsi-speaking immigrants to connect to Farsi-speaking health care professionals, ask questions and make appointments. It provides access to visit summaries and test results. It stores information about medications, allergies, and diagnoses. Users can access these documents, reports, and images on their dashboards.
Project Overview
People are using telemedicine for their medical appointments and treatments more than ever. Telecommunication technology has become a necessity all over the world. During the COVID-19 pandemic, a large group of Farsi-speaking immigrants arrived in Canada from Iran and Afghanistan. Most of the newly arrived immigrants cannot speak English so it is difficult for them to communicate their medical problems to English-speaking doctors and nurses using telecommunication products.
My Contributions
My role was UX/UI designer but I was involved throughout the entire process, starting from conceptualization until the creation of the prototype.



Problem Statement
The newly arrived Farsi speaking immigrants wish there was a way that they could easily find physicians, nurses and pharmacists who speaks their native language and they could connect with them to address their medical needs without worrying about the language barrier and take away the time and effort for finding a translator.

Key Deliverables

  • User research, user flows & user journey refinement
  • Usability testing
  • Business strategy, business goals & branding
  • Presentation (12 min)
  • Moodboard, color palette & UI kit
  • Digital wireframe (hi-fi) as a desktop & mobile version
Challenges
  • To attract users to buy sustainable products by educating them about the importance of sustainability
  • To provide an easy purchasing experience 
  • To create a minimalistic UTo create an avenue for online small business owners to sell their sustainable products
Design Goal
To give the friendly and authentic vibe of a boutique shopping to users
Kickoff
We started out by asking ourselves some initial key questions. 

Discover

User Research
Contextual Research
Secondary research has shown that millennials are more sustainability-conscious than others. They are eager to show this publicly through their buying habits. Their tastes and preferences support creating sustainability and equality for all. Millennials mostly shop online. They care about the environment, have a minimal lifestyle, and are health conscious.

Next we did contextual research which put us in the user environment to observe their behavior and motivations. To further understand the highs and lows of the experience for users, we conducted interviews. The interview questions were a mix of both quantitative and qualitative questions to allow us to get an insight of the user’s demographics, use of technology, and experience with buying products from online sustainable businesses.

Contextual inquiry (onsite visit)
User Pain Points & Probable Solutions
User's Pain Points
  • Lack of online shops that carry sustainable products from small businesses
  • Wants great quality products
  • Needs to know the history of products 
  • Wants to support local and women owned businesses
  • Have a collective online shop for sustainable sleeping products 
Probable Solutions
  • Provide a platform for sustainable products from small businesses
  • Select great quality products
  • Tell the history/story of products in product details section or as icons
  • Carry products from local and women owned businesses
  • Offer a selection of sustainable sleeping products
Competitive Analysis
As we searched and asked around for websites frequently used for shopping sustainable products owned by small businesses, we found out that there was no website centered on this area. We only found one website that sells clothing, fashion accessories and home products. Most sustainable products are sold on their own websites and there are not many online stores that carry a collection of products. So we analyzed the different features each individual website with sustainable products brings for users. This information helped us identify key features to add to our website.
Major Takeaways
  • < 4 categories on navigation bar
  • Modern and minimal design
  • Limited variety of products
  • User education focused
  • Emphasizing business values

Define

Preparing The Journey
Persona
Meet Linda
  • Linda believes "fewer, better".
  • She has a minimal and healthy lifestyle.
  • She supports ethical and sustainable brands and she is against fashion mass production.
  • She is looking for eco-friendly products (online & in store).
  • She wants a simple & straight forward shopping experience.
Storyboard

Develop

Gather Our Thoughts
User Flow
We constructed a user flow of what a basic start to finish journey looks like while purchasing an item. This helps us in understanding ways users can interact with the product, as well as allowing us to see navigation through user goals.
Information Architecture & Card Sorting
Competitive analysis showed that businesses like Eco Sleeping have only 3 to 4 categories on their global navigation bar. We wanted to clarify whether fewer categories were logical to the majority of users or not. The best approach was closed card sorting. We provided the four main categories and six sub-categories to users and asked them to sort the items into these predetermined groups.All the results were analysed to get the final structure for our online shop.

Sitemap
Sitemap
Based on our previous research, especially card sorting and competitor analysis, we’ve created the following sitemap.

Design

Bring The Ideas to The Life
Sketches
Moodboard
Here are the planned brand attribute:
  • Eco Friendly
  • Authentic 
  • Informative
  • Modern
  • Peaceful
Moodboard
Color Palette
We picked a color palette that reflected Eco Sleeping’s look and feel.
UI Kit

Deliver

Bring The Ideas to The Life
Project Overview
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
My Contributions
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Webflow
Visual Developer
Jun 2016 — Jul 2017